In-Home Research
Objective
For a mock project, my team of three designers was asked to design a third-party marketplace for in-home service providers.The home services industry is worth billions, but millennial homeowners and renters alike report difficulty in finding reliable and affordable contractors that return on the value they promise. Along with a lack of millennial DIY, this is a problem that has long led to frustration and headache for homeowners and renters.
Team: Shalonda Forrest, Tyler Callahan, Marc Burnett
Roles: Designer, Interviewer, and Researcher
Tools: Adobe XD, Sketch, Miro, Invision, and Monday
Figuring Out the Competition.
Through research, I found that there is a lack of focus on pricing transparency across multiple platforms. The tool used to find direct and indirect competitors was a website called Owler.
Getting to Know the User
We used the survey method to see what audience we were targeting overall. After sending out this survey for potential users I realized most participants were 25-34 years old. Also, most people need something in their homes fixed 2- 4 times a year.
Understanding the User
Through card sorting I synthesis Tyreek Houston, Jasmine Jones- Bynes, and Emily Wertz user interviews by sorting their likes, frustrations, and preferences. The team and I decided to use this method because it allowed us to decipher the similarities between the interviews to come up with a quality persona.
Problem
The sparing, semi-DIYer needs a way to get the best value out of their in-home service providers because home service prices can vary and hidden costs can arise.
Potential User
Olive Oh was the primary persona because we realized our target audience were millennial homeowners. The Semi- DIYer offered a more independent millennial persona.
Design Principles
Transparency
Privacy
Simplicity
Education
Continuing Ideas & Iterations.
Through mind mapping, the team and I were able to come up with our divergent concepts which were Bidding Process, DIY community, and Diagnostics and Service.
“[A] bidding process would be an easier way to make things happen and I wish there was a better way to do that.” - Emily Wertz, 32 year-old Homeowner
Wireframes
86% we're pleased with the “Simplicity & Straightforwardness”
Future Reccomendations
Create a bidding process that is simplistic.